Last week Friday, I had the pleasure of having one of the funnest (not a word… still using it) days I’ve had in a long time (I should clarify…. with friends. MaK, every day with you, I have fun). Myself, Brent Kruithof, the genius behind Fly Up Fitness and a great friend of mine and another good friend, Jordan Stone went to the Arnold Classic and Fitness Expo in Columbus, OH. To give a little background on the event, there are just as many competitors in The Arnold that compete in the Olympics (18,000)… crazy, huh? Body building, weightlifting, gymnastic, table tennis, and a host of other events are put on at the event and it is quite a spectacle. Also, every fitness company known to man is there promoting their products and thus the reason we were so intrigued with attending. Lets just say the Arnold did not disappoint.
Actually, not disappointing is an understatement. The Arnold brought tears of joy and laughter in many unexpected ways. I’ve never seen THAT amount of fake tan on one person (times a million), decorative work-out thong apparel and muscle-clad men who could barely walk their thighs were so huge. It was like endless entertainment everywhere we looked.
Besides the awesome people watching, I was first and foremost there to help my friend Brent who is in the middle of trying to market, produce, and sell a fitness product that he has designed. Check out the Fly Up here. We thought The Arnold would help give some insight, possible encouragement and a feel for the industry. I will admit though, as soon as we entered the expo I felt like a kid in a candy shop. So many supplements for free!!! It was like ultimate trick-or-treating for weight lifters. I found myself wanting to bag as much free stuff as I could and actually a little embarrassed about how giddy I was each time I acquired a new supplement for free. They probably could have given me a bag of rocks and I would have been just as thrilled putting it into my newly acquired (also free), something-fitness-branded, cheap drawstring bag. I didn’t even care what they were handing out, I wanted them all.
After a couple hours of pillaging the expo I started to think about the cost that each company assumes to give all of this stuff away in the hopes that the consumer will pick their product over another. This type of marketing has worked on me. I use supplements that have been given to me for free, I’ve tried them out, liked them, and continued using them because they worked and I was satisfied with the results. I still couldn’t help but be overwhelmed though with the amount of money these companies were spending to give things away in hopes of acquiring new customers. Someone was shelling out a lot of money to put this free stuff in my bag but I didn’t care as long as I got my free supplements.
This experience stuck with me over the weekend and into Sunday. Our Bible study on Sunday focused around the cost or debt for our salvation. Yes, we are forgiven and yes we have been saved from our sin but the cost for the debt to be paid was high. So often I view the forgiveness for my sins as something that was free. It is freely given by God but the cost of my sins bore a heavy price. I don’t usually take into consideration the payment for my forgiveness, I just freely except that I am forgiven. For one reason or another, being at the Arnold reminded me that someone is bearing the cost for me to receive these free supplements. The Lord has taken my punishment of sin onto himself and even though I am forgiven it came at an ultimate cost. I like the thought of being freely forgiven but when I look at what it cost my Lord it gives me a new sense of purpose and wanting to worship.
“Jesus paid it all, so all to him I owe.”